Marketing, which is sometimes called distribution, includes all the business activities conected with the movement of goods and services from producers to consumers or users. Marketing is made up on the one hand, of physical activies such as transporting, storing and selling goodsand, on the other hand, a series of decisions undertaking any part of the process of moving goods from producer to user. Marketing operations include product planning, buying, storage, pricing, promotion, selling, credit, traffic and marketing research.

The ability to recognize early trends is as important in marketing as knowing the current state of affairs. Producers must know why consumers buy, where and for what purpose. Through market research, the producer tries to predict what the consumer will want and through advertising, attemps to influence the consumer to buy.

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Marketing operations take up more than half of consumer's dollar. Every improvement in marketing technique has led to eider distribution of goods ever increasing volume. The trends in the USA has been ti high mass consumption, and what has been described as "conspiciuous consumption" The construction of shopping centers has made goods easily available to consumers by providing a wide range of merchandise and plenty of parking facilities.